In only 1 month, the inaugural LatAm iGaming Affiliate (LiGA) Summit 2026 will unite a broad cross-section of regional and international gaming stakeholders in Lima, Peru, on 15 – 16 June 2026 at the El Pardo Lima – A DoubleTree by Hilton Hotel.
Peru’s newly introduced licensing framework has pushed the country into the spotlight of the regional gaming industry, consequently generating growing interest in the upcoming summit. As stakeholders adjust to this more structured regulatory environment, the event is expected to facilitate important discussions surrounding affiliate compliance, responsible marketing, AML and KYC requirements, player protection, payments innovation, localisation, and sustainable expansion across Latin America.
Margarita Cruz on Peru, Regulation & the Conversations Surrounding LatAm’s Regulated Expansion
To better understand the developments currently influencing the region, and what international stakeholders should realistically expect when entering Latin America’s regulated markets, Margarita Cruz, Director and Founder of Diamond28 Consulting Limited and Chairperson of the LiGA Summit 2026, provided insight ahead of the event.
Speaking on what separates sustainable growth from short-term market entry in Latin America, she emphasised that long-term success in Peru will depend heavily on local understanding, trust, and operational execution:
“Peru is a young but fast-maturing regulated market, live since February 2024. It’s already one of the most strategic in LatAm. International operators and affiliates need to understand that Peru is not simply an “entry market”. It is becoming a market where compliance, localisation, payments, player trust, and strong local partnerships will define who succeeds.
Those who adapt to the local reality, rather than copy-paste models from Europe or other LatAm jurisdictions, will be better positioned for sustainable growth.”
In terms of the growing relationship between compliance and commercial strategy throughout Latin America’s gaming industry, Margarita explained:
“The more LatAm markets become regulated, the more operators need to invest in proper infrastructure: responsible gaming tools, marketing controls, AML processes, data governance, and player protection.
Compliance and commercial teams can no longer work separately. They need to work together to protect the player, the brand, and the licence. In regulated markets, compliance is not only a legal requirement; it becomes part of long-term commercial credibility.”
She also touched on the technological developments she believes will have the greatest impact on affiliate and operator competitiveness:
“AI, automation, and data will have the biggest impact when they are used practically: better player segmentation, fraud detection, AML monitoring, safer personalisation, and more efficient CRM.
For affiliates, the winners will be those who use data to deliver quality traffic, not just volume. For operators, technology will help improve acquisition, retention, responsible gaming, and risk controls. The competitive advantage will come from using technology to understand the player better while staying compliant.”
Beyond regulatory progress itself, Margarita highlighted several operational areas that will continue to influence how successfully companies expand across Latin America:
“The main challenges are payments, localisation, execution, and building trusted local partnerships.
LatAm is not one market. Each country has different player behaviour, payment habits, regulatory expectations, and commercial realities. Sustainable growth depends on execution: having the right local partners, reliable payment flows, strong CRM, responsible marketing, and an operating model that can adapt market by market.”
Finally, she shared why the LiGA Summit 2026 comes at such an important time for Latin America’s gaming industry:
“Peru is transitioning into a more mature, regulated market, and the LiGA Summit creates the perfect platform to bring together operators, affiliates, regulators, and technology and payment providers. It’s where the industry moves from discussion to execution, shaping the next phase of growth in Latin America.
Join the Stakeholders Navigating LatAm’s New Gaming Reality
The LiGA Summit 2026 will bring together the leaders, perspectives, and conversations influencing the future direction of gaming across Latin America. From regulation and responsible gaming to operational scalability and market localisation, the summit will create an important space for purposeful discussion, strategic networking, and cross-sector collaboration.
If you’re looking to better understand the region’s evolving gaming market, now is the time to secure your participation before remaining spaces are filled.
Register here: https://www.eventus-international.com/liga
Sponsorship enquiries:
Lou-Mari Burnett, Chief Operating Officer, Eventus International
loumari@eventus-international.com
Disclaimer: BFM Times acts as a source of information for knowledge purposes and does not claim to be a financial advisor. Kindly consult your financial advisor before investing.
