In the ever-evolving world of iGaming, where innovation meets imagination and the fun element sits firmly at the top of the agenda, Eventus is raising the bar.
At Eventus, we believe technology should inspire, AI should empower, and engagement should feel electric. As we continue to embrace AI-driven innovation, bold creativity, and meaningful audience connection, we are proud to announce that the search for our very own Fantastic Four has officially begun.
Today, we unveil the first two ambassadors joining the Eventus universe.
Margarita Cruz: Eventus Americas Ambassador
Eventus International is proud to announce the appointment of Margarita Cruz as Americas Ambassador, reinforcing its long-term strategic commitment to growth and influence across the region.
With more than 20 years of senior global leadership experience across the iGaming ecosystem, Cruz brings a distinguished track record in Strategic Expansion, Regulatory navigation, and Operational excellence.
Her mission, beyond saving the world, is to lead Eventus’ accelerated expansion across Central America, South America, and North America by driving:
- Strategic expansion and sustainable market growth
- Enhanced brand visibility and positioning
- High-profile conference representation
- Trusted engagement with regulators, operators, suppliers, and institutional stakeholders
- Innovation alignment, integrating emerging technologies, AI-driven personalisation, and omnichannel strategies into regional dialogue
Recognised for her ability to bridge global strategy with local execution, Margarita combines commercial foresight with regulatory depth and responsible gaming, positioning Eventus at the forefront of the evolving gaming landscape. Her appointment marks a decisive step in strengthening cross-border collaboration and elevating the quality of strategic discourse shaping the future of gaming in the Americas.
As the region enters a new era of regulatory modernisation and technological transformation, Eventus, under Margarita’s ambassadorial leadership, is poised to play a pivotal role in convening the executives and decision-makers driving that change.
Geoffrey Muindi: Eventus Africa Ambassador
Representing a continent defined by digital acceleration and untapped opportunity, Geoffrey Muindi serves as Eventus Africa Ambassador, leading the company’s strategic positioning and expansion across the African iGaming landscape.
A seasoned C-suite executive, entrepreneur, and market architect, Geoffrey brings deep expertise across Product Strategy, Market Development, Player Retention, Responsible Gaming governance, and sustainable revenue optimisation. His leadership has consistently focused on building compliant, scalable ecosystems within complex and rapidly evolving African markets.
In his role at Eventus, Geoffrey will:
- Position and strengthen Eventus’ brand presence across key African markets
- Lead strategic expansion initiatives and market entry frameworks
- Represent Eventus at major African iGaming and digital gaming conferences
- Drive high-level partnerships with operators, regulators, fintech partners, and investors
- Advise on growth strategy, localisation, and long-term value creation models
- Serve as a key strategic point of contact for Africa-based stakeholders
Geoffrey is widely respected for challenging short-term, acquisition-heavy growth models and championing retention-led, trust-driven business architecture. He advocates for embedding responsible gaming principles directly into product design and operational frameworks, ensuring commercial success aligns with regulatory integrity and player protection.
With a reputation grounded in strategic foresight, operational discipline, and market intelligence, Geoffrey believes Africa is not merely an emerging market, but a sophisticated, high-potential region ready for structured innovation and sustainable industry leadership.
His appointment marks a pivotal step in reinforcing Eventus’ commitment to intelligent expansion, credible representation, and long-term ecosystem development across the African continent.
Powered by AI. Driven by Imagination. Built for Impact.
As Eventus continues integrating AI technologies and next-generation engagement strategies into its core operations, these appointments represent more than regional representation.
They reflect a commitment to smart expansion, meaningful partnerships, and a future where innovation and imagination work hand in hand.
The Fantastic Four journey has begun. Two ambassadors identified. Two more to come.
Eventus is not just growing. We are assembling.
Disclaimer: BFM Times acts as a source of information for knowledge purposes and does not claim to be a financial advisor. Kindly consult your financial advisor before investing.
