In just 7 weeks, the 11th Annual Sports Betting East Africa+ (SBEA+) Summit 2026 will bring together operators, regulators, legal experts, technology providers, and strategic partners to exchange strategies, strengthen regional collaboration, and chart a smarter path forward for gaming in Africa.
Taking place from 22 – 24 April 2026 in Nairobi, Kenya, the 11th edition’s operator-centred agenda addresses regulatory alignment, compliance frameworks, digital innovation, payments infrastructure, marketing strategy, and sustainable cross-border expansion.
Hosted in Kenya’s capital, a key commercial and regulatory hub for East Africa’s gaming industry, the summit will convene decision-makers from across the region. Nairobi remains central to conversations around taxation, digital payments, compliance frameworks, and mobile-led growth, making it a strategic host city for this year’s edition.
Highlights You Can’t Miss
Day 1 | Wednesday, 22 April 2026
- SBEA+ Summit 2026 Welcoming & Awards Evening
The Welcoming & Awards Evening sets the tone for the 11th Annual Sports Betting East Africa+ (SBEA+) Summit 2026, offering an opportunity to connect ahead of the formal conference programme. It provides a relaxed yet purposeful environment to meet fellow delegates, initiate discussions and reconnect with industry peers from across the region.
The evening will also host the SBEA+ Eventus Awards Ceremony, recognising organisations and individuals contributing to operational excellence, regulatory leadership, innovation, and responsible growth within the African gaming ecosystem.
Guests can expect curated local entertainment, refined refreshments, and an atmosphere designed to encourage meaningful engagement. The reception also offers a strategic setting to arrange meetings, strengthen partnerships, and enhance brand visibility.
Join us for an engaging opening to the SBEA+ Summit, an evening that acknowledges achievement encourages collaboration, and reflects the evolving direction of East Africa’s gaming industry.
Day 2 | Thursday, 23 April 2026
- Africa’s iGaming Momentum: The Operator’s Advantage in a New Regulatory Era – How operator-driven innovation and compliance are shaping sustainable expansion across Africa.
- Policy in Practice: Achieving Operational Readiness in Diverse Regulatory Environments – Operators and regulators discuss licence management, data obligations, and navigating fragmented compliance landscapes.
- Advertising, Affiliate Marketing, and Ethical Promotion in Regulated Markets – How to reach new audiences responsibly while protecting your brand and licence.
- SBEA+ Networking Dinner (By Invitation Only)
Day 3 | Friday, 24 April 2026
- Tech for Growth: Optimising Platforms and Data Analytics for Operator Success – Leveraging data insights and agile tech to improve player engagement and profitability.
- Retention Over Acquisition: Redefining Success Metrics for African Operators – How operators can leverage data analytics, segmentation, and lifetime value models to build sustainable player relationships and maximise long-term profitability.
- From Local Operator to Regional Leader: Strategies for Cross-Border Expansion in Africa – Exploring how operators can navigate multi-jurisdictional licensing, cultural nuances, and regulatory diversity to scale successfully across African markets.
Hear From Renowned Industry Leaders:
- Aileen Yonah-Mima, General Counsel – Legal & Regulatory Affairs, Carnaval Kenya Limited
- Brian Ondiso, Product Lead, Shabiki
- Clive Muchoki, Co-founder & CEO, Prosport Africa
- Eric Mwai, COO, WezaBet
- Geoffrey Muindi, Managing Director, Gaming NewsByte
- Gilbert Ouko, CEO and Head of Compliance, Diligence Advisory Africa
- James Mpiirwe, CEO, Axela Gaming Technologies Limited
- Kemisola Adelakun, Technical CRM Manager, GinjaBet
- Moustapha Camara, Chairman of the Board of Directors, Senegal National Lottery (LONASE)
- Najib Choujaa, Head of Growth Africa & Middle East, Kadam
- Odyek Moses Gerrard, Sales Manager, IB-GAMES
- Peter Mshikilwa Mukandi, Managing Partner/ CAS Arbitrator
- Sabho Wambura, Partner, Vinnare Legal Chambers
- Simon Pepper, Chief Product Officer, Tola Mobile Ltd.
- Steve Muturi, Founder, Ni-Wakati Sports Africa
- Thomas Buckley Opar Owuor, Lawyer & Gaming Consultant, Buckley Owuor & Co. Advocates
- Timothy Kajja, Associate Partner, Engoru Mutebi Advocates
AND MANY MORE!
Together, these speakers represent a cross-section of regulatory authorities, operator leadership, legal specialists, compliance professionals, technology innovators, and market strategists setting the standard for Africa’s gaming landscape.
The summit will convene senior decision-makers, C-level executives, leading operators, policymakers, fintech leaders, platform providers, affiliates, and investors, creating a focused environment for informed dialogue and meaningful industry engagement.
Secure Your Place Among the Decision-Makers
Be part of the 11th Annual SBEA+ Summit 2026 and position yourself among the leaders shaping the future of Africa’s gaming and betting landscape.
Register and secure your seat – ensuring your organisation is represented in the room where regulatory direction, operational strategy, and regional collaboration converge.Register Now: https://www.sportsbettingevents.com/sbea
